IFBB Hall of Famer Shawn Ray Named Global Brand Ambassador for PumpLab, Set to Launch New Signature Series

STOCKHOLM, SWEDEN — July 8, 2026 — PumpLab, the Swedish premium sports-nutrition brand, today announced that IFBB Pro and Hall of Fame bodybuilder Shawn Ray has joined the company as its Global Brand Ambassador. As part of the partnership, PumpLab will launch a dedicated PumpLab Shawn Ray Signature Series, a co-developed product line carrying Shawn Ray's name and standards. The partnership will be celebrated with an official signing ceremony at PumpLab Summerfest, Nacka Strandsmässan, on Saturday, July 25, 2026 — free and open to all.

A Legend of the Sport Meets a Fast-Growing Swedish Brand

The announcement pairs one of the most accomplished and recognizable names in the sport's history with a fast-growing, Swedish-made brand built on clinically dosed, science-backed formulations.

A 13-time Mr. Olympia competitor with 12 top-five finishes, one-time Arnold Classic champion, IFBB Hall of Fame inductee, and Ben Weider Lifetime Achievement Award recipient, Shawn Ray has spent more than three decades as a competitor, promoter, commentator, and global ambassador for the sport. As PumpLab's Global Brand Ambassador, he will represent the brand and its products worldwide, contribute to product initiatives, and help introduce PumpLab to international audiences.

This partnership also builds on Shawn Ray's established footprint in the Nordic region. Shawn Ray is already represented in the Nordics through BuildWithPros, his official Denmark-based platform and online store, where athletes across Scandinavia and beyond can purchase his training videos, audiobooks, knowledge and nutrition guides, nutrition products, pro-level coaching, and merchandise. The PumpLab partnership extends that presence from education into premium, Swedish-made sports nutrition, giving Shawn Ray a deeper and complementary platform across the region.

"PumpLab represents exactly what I look for in a partner: a commitment to quality, transparency, and doing things the right way. Everything is made in Sweden to a standard you can stand behind, and the products speak for themselves. With BuildWithPros already established in the Nordics, this partnership is a natural next step, and putting my name on the Signature Series means I've put my standards into every detail. I'm excited to help bring this brand to the world stage."

— Shawn Ray, IFBB Hall of Famer & Global Brand Ambassador, PumpLab

The Shawn Ray Signature Series

The Shawn Ray Signature Series will be developed in collaboration between Shawn Ray and PumpLab's formulation team, reflecting his decades of experience at the highest level of the sport. Further product details and launch timing will be announced later this month.

The partnership marks a new chapter for Shawn Ray, who recently concluded a successful multi-year partnership with Mutant Nutrition.

"I want to sincerely thank Mutant and the entire team for an incredible run. We accomplished a lot together, and I have nothing but respect and gratitude for everything we built. I'll always be grateful for that chapter."

— Shawn Ray

"Shawn Ray is a true legend of this sport, and his standards are second to none. A signature series carrying his name is the highest expression of what we as a company strive to build: products developed to a champion's standard and made for athletes everywhere. This coming together of the golden era and the modern era, a legend and an up-and-comer, is truly the best of both worlds. With his established presence in the Nordics through BuildWithPros, and his legendary legacy within our world, Shawn is the ideal partner to grow PumpLab at home and carry it onto the world stage."

— Jakob Fägerlind, Co-Founder & CEO, PumpLab

PumpLab develops and manufactures its full range, including its pre-workout, creatine, and protein lines, entirely in Sweden, using clinically dosed, premium ingredients held to rigorous Swedish quality standards. The Shawn Ray partnership and forthcoming Signature Series support the brand's next phase of international growth.

Official Signing Ceremony — Free and Open to All

To celebrate the newly formed partnership, PumpLab will host a special launch party and signing ceremony during PumpLab Summerfest on Saturday, July 25, from 11:00 AM to 6:00 PM at Nacka Strandsmässan in Nacka, Sweden. The event is completely free to attend and will feature exclusive seminars with Shawn Ray and PumpLab, a live Q&A, meet & greet, competitions throughout the day, goodie bags, giveaways, major prizes, and special offers on selected products from Shawn Ray, PumpLab, and other participating brands.

Guests will have the opportunity to meet and speak with the legendary bodybuilder, take part in the activities, and experience the official live signing ceremony marking the beginning of the PumpLab x Shawn Ray partnership. Whether you're a long-time Shawn Ray fan or simply passionate about fitness, nutrition, and bodybuilding, PumpLab Summerfest promises an unforgettable day packed with inspiration, entertainment, and exclusive experiences.

Event Details

• What: PumpLab Summerfest — official signing ceremony, seminars, live Q&A, meet & greets and competitions
• Where: Nacka Strandsmässan, Augustendalstorget 6, 131 52 Nacka Strand, Sweden
• When: Saturday, July 25, 2026, 11:00 AM – 6:00 PM (signing ceremony at 12:00 PM)
• Admission: Free for all visitors
• Partners: PumpLab, GASP / Better Bodies, GymLeco, BuildWithPros

About Shawn Ray

Shawn Ray is an IFBB Pro bodybuilder, IFBB Hall of Famer, and 13-time Mr. Olympia competitor from Placentia, California. Across 13 Mr. Olympia appearances, he placed in the top five 12 consecutive times, a record of consistency that still stands and defines his legacy.

A one-time Arnold Classic winner and recipient of the Ben Weider Lifetime Achievement Award, Shawn Ray remains one of the sport's most influential voices as a commentator, promoter, and global master of ceremonies. He is also the owner and host of the Pro-Am Shawn Ray Hawaiian Classic and co-founder of BuildWithPros.com, his official Denmark-based platform and online store serving athletes across the Nordics and worldwide.

About PumpLab

PumpLab is a Swedish premium sports nutrition brand offering high-quality, scientifically backed supplements developed and manufactured entirely in Sweden. The brand's range is formulated with clinically dosed ingredients to support performance, recovery, and everyday training.

Originally founded as a junior enterprise, PumpLab is run by a young, ambitious team aiming to make a difference in the Swedish and international supplement scene. Now in its fourth year, the brand has grown quickly, established a strong position in the Swedish market, and is expanding internationally, a move accelerated by its partnership with Shawn Ray.

About BuildWithPros

BuildWithPros is the official platform and online store of Shawn Ray, based in Denmark, offering his training videos and masterclasses, audiobooks, knowledge guides, nutrition guides, pro-level one-on-one coaching, and Shawn Ray branded merchandise to serious lifters across the Nordics and internationally. Learn more at buildwithpros.com.

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